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A man and woman holding up two fish on top of a boat.

TO PUT IT SIMPLY, AT LIVEWIRE, WE EAT, BREATH AND SLEEP EVERYTHING BIG GAME FISHING.

OUR PASSION FOR FISHING AND LOVE OF THE OCEAN SHOWS THROUGH INTO EVERY LURE WE HAND MAKE.

Each lure uses the finest materials available. Extensive research went into sourcing and selecting the best resins, skirts, shell veneer, and rigging components. Our products are indented to last a lifetime in the harshest of marine environment.

Unlike many other lures on the market, we use highest quality industrial grade clear urethane resin avialable. Our lures will never yellow, crack or chip.

TO PUT IT SIMPLY, AT LIVEWIRE, WE EAT, BREATH AND SLEEP EVERYTHING BIG GAME FISHING.

OUR PASSION FOR FISHING AND LOVE OF THE OCEAN SHOWS THROUGH INTO EVERY LURE WE HAND MAKE.

Each lure uses the finest materials available. Extensive research went into sourcing and selecting the best resins, skirts, shell veneer, and rigging components. Our products are indented to last a lifetime in the harshest of marine environment.

Unlike many other lures on the market, we use highest quality industrial grade clear urethane resin avialable. Our lures will never yellow, crack or chip.

Our Products

During our resin selection process we performed the following side-by-side tests on the top resin brands to ensure our lures are indistructable:

Triple Digit Drop Test

Lures made from a variety of resin types were dropped onto concrete from five feet in the air hundreds of times. Only resin’s that were able to withstand 100’s of impacts were considered.

Constant UV Exposure

Lures made from a variety of resin types were left exposed to direct Florida sunlight for 6 months. At the end of the time period we selected the only resin that did not yellow and become chalky.

We do not polish any of our lures

Unlike most custom lure makers, we are able to avoid polishing due to our proprietary molding process which consistently produces a perfect lure. This directly benefits the fisherman, as every lure will swim exactly the same. Once de-molded every lure undergoes a rigorous inspection process prior to rigging.

To put it simply, at livewire, we eat, breath and sleep everything big game fishing. Our passion for fishing and love of the ocean shows through into every lure we hand make.

Email: [email protected],
[email protected]
Phone: +1 (239) 777.9972
Office: +1 (561) 730.4104
Cell No.: +1 (410) 336.2322

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